In the summer of 1996, I began working at Warner Bros. Records as the East Coast Alternative Marketing Regional out of the New York offices at Rockefeller Plaza. The thrust of the job was to build and maintain a base for developing artists using non-traditional marketing efforts. Basically, we were an in-house street team that dealt directly with independent music retailers and other lifestyle accounts (cafes, bars, bookstores, etc.) that would play music we might send them. It was a great job, and part of the last gasp of an era when major record labels still allowed artists the time to develop and find and audience. When the department was eliminated in 1998, I stayed on at the label in a new position for a half a year before finally packing it in and leaving the music industry.
As part of my Altmktg job, I designed flyers and covers for promotional CDs, wrote ad copy, and crafted mailers, a sampling of which is below. Please note that the typo in the Muffs copy was not my fault, and that none of the contact information in the letter at the bottom still exists! Hell, what's left of the NY branch of the company doesn't even work in that building anymore!
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